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Volume 3, Issue 14
July 5 - July 18, 2001
One Last Thing
Andrew Wells
WHAT'S A MOTTO WITH YOU
NEW ARMY SLOGAN IS
S.O.L., F.U.B.A.R.
I'm a bit of a loner. By this I mean that
I can enjoy going to movie alone and that
on weekends I prefer to have one night of quiet reading for every evening
out with friends. Nothing pathological,
although I'm sure several pharmaceutical
companies will soon have product rollouts
to convince me it is. Ad campaigns
for Ritalin would have us believe that
rearing a fidgeting fourth grader is on par
with bringing Linda Blair to the church
potluck. As an undiagnosed case study of
intermittent unilupism, or lone wolf disorder
(copyright of Pfizer Corporation),
and as a wing nut who might enjoy pacing
Madison Avenue between a saucy set
of sandwich boards, you can imagine my
interest in the U.S. Army's new slogan, "I
Am An Army Of One."
The Army has always drawn bumper
crops of reclusive, rheumy-eyed Travis
Bickle-types. Uncle Sam's prevailing
philosophy toward the muttering dishwasher
from Fargo has long been to
screen him for flat feet, douse him liberally
with flea powder and issue him his
assault rifle. But is this the sort of fresh
face the Pentagon wants to actually
advertise for? Granted, every institution
has its sordid underbelly, but this is a case
of yanking the skeletons from the closet
and putting them into a chorus line.
McDonald's hasn't replaced the
Hamburgler with Whoopsy Daisy the
Mad Cow and George W. Bush will never
give a "Nature, how 'bout that?" photo
opportunity on the dunes of White Sands
National Monument (think booger sugar).
The military needs more quiet guys that
keep mostly to themselves like it needs a
Star Wars missile net.
Please sit down Senator Lott, you don't
get to bang the gavel anymore. Have
some Ritalin.
"An Army of One" trips over semantics
like Jerry Lewis on an ether binge. This
shouldn't be surprising coming from an
organization that gave painful birth to
gems like "military intelligence."
Oxymorons and the armed forces go
hand-in-hand. (Relax fellas, I'm sure it's
platonic and you can't ask anyway.) After
turning the War Department into the
Defense Department and converting soldiers
to peacekeepers, I doubt the military
propaganda machine is going to get hung
up over one more twisted contradiction.
Some writers use Shakespeare for inspiration;
these guys recall Gumby.
The line could be a sly literary reference.
Certainly some of the cats in copywriting
at the Leo Burnett ad agency, who
created "I Am An Army Of
One," once aspired to art
before they began licking
ass and hacking up jingles.
Perhaps this was
the drudges' way of
"sticking it to the Man"
while "remaining able to
buy nice suits." In Mark
5, Jesus casts a multitude of
demons into a nearby herd of
pigs. The fiendish spirits speak of
themselves singularly, saying, "My name
is Legion, for we are many." The demon
swine then lemming off a cliff and drown
in the bay below. This demonic Legion
referred to the Roman army units then
occupying and oppressing the Palestine.
All this theory proves is that I could have
graduated from a very good community
college. Like my diploma, this theory
isn't realistic. Simply too complicated.
Also, word of the prank would have
leaked to military intelligence. Army
brass love to invoke the Bible; but this
story, with connotations of evil, runaway
pork, or simply a bay of pigs, wouldn't be
good for morale.
The government party line (Whoa there,
Dubya!) is the Army fell short of recruitment
during the last few years and decided
on an image overhaul. Black berets
from Red China toppled face-first into a
public relations mud pit, and this campaign
probably looked swell by comparison.
"Be all that you can be," coined in
1981, was as dated as a pair of neon leg
warmers. The Green Machine needed to
recruit "Dawson's Creek," not The
Breakfast Club. Imagine the staff meetings
at Recruiting Command.
"What's with that sissy writer?" asked
Major Piton, punching off the television.
"What's with that sissy?" wondered
Captain Oring as he used his thumb to
jam a plug of Red Man into his lower lip.
"I remember Judd Nelson," said Piton
with a sigh. "He was so tough."
"I miss Emilio Estevez. A nice, strong,
All-American wrestler." Oring said
dreamily.
"Recruiting young men these days is
hard," Piton said.
But enough fantasy. I needed to get the
straight dope from the source.
The walls of my local Army recruiting
office are hung with
Polaroids of recent recruits,
professional prints of
Blackhawk helicopters
and snipers in trees, letters
from kids in basic
training and drapes of
camouflage netting.
When I asked a soldier
what "An Army Of One"
meant, he didn't seem especially
sure. That made two of us. I think he said
something about individual strength making
the team stronger. We talked for some
time about scholarships, Gulf War
Syndrome and how we both love the
Pacific Northwest.
I don't like the Army. This is very easy
for me. What I can't do is hate the people
in the Army. It's simple to hate a group,
but very difficult not to like many of the
people in a group. Some of the most
decent and friendly people I know are or
once were in the military. The United
States is an empire and empires have
armies. Occasionally, we need them.
Most of time, the Army can be a means
for people without privilege to get food,
shelter, medical care and an education as
a matter of course. Good idea, America.
Senator Lott, if you don't pipe down, you
won't get cracker time!
The Marine motto is Semper Fidelis,
always faithful. Part of that means being
faithful to those around you before yourself.
Without the guns, this is another
good example set by the military, and a
difficult one for self-indulgent loners.
This is why "I Am An Army Of One" is
Gomer Pyle stupid.
Now, if you'll excuse me, I've got to figure
out how to recruit Katie Holmes.
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